Are you ready to start your own skateboard shop but not sure where to begin? It would be very rewarding and lots of fun to own a shop that sells gear for one of the coolest sports around but it can be difficult getting started. It requires some planning and organizing before you can even begin.
The first thing that you need to do is determine how much it will cost to get your business up and running and make sure you have access to the funds needed. The next step is to get your business license and select a location to set up shop. Look for a prime location where skaters tend to hang out and you’ll automatically draw in more customers.
Once you decide exactly what merchandise you want to sell, determine which distributors you want to use and talk to them before you begin setting up shop. This way, you’ll know what to expect and how much money you’ll need for inventory. Here are some additional tips.
Get Ready for Business
Invest in quality skateboarding gear. If you sell cheap items that break easily, you’ll get a bad reputation very quickly. In addition, you want your customers to be satisfied with the products so they’ll return for more. Give them options by carrying a wide variety of gear when it comes to prices and you’ll increase your overall customer base. Don’t sell anything you wouldn’t want to use yourself.
It’s also a great idea to setup a workshop in the back of your facility so you can offer custom-made boards, if this is something you are qualified to do. Most skaters want to choose their own setup so you can help them by assembling in your shop. Make sure you have a good workbench and the tools needed before offering this service.
The way you display the merchandise will have an effect on sales. It needs to be set-up to grab the attention of the skaters and hold their interest. They need to be able to see the merchandise easily and have room to look it over. Remember that skaters are probably going to want to pick stuff up and look over it before they buy, too. It’s likely going to be a “hands-on” shop.
How to Bring In the Customers
In addition to offering excellent customer service and a wide selection of quality skateboarding gear, you’ll need to advertise to bring in the customers. Setup a website online for your business and skaters will find you when searching for new gear.
Print up some t-shirts, flyers and stickers advertising your business and run ads to let potential customers know your shop will be opening soon. It helps to offer a free give-away to draw in more customers or schedule a skate demo to get attention for opening day. Take care of your customers and treat them right and you’ll be off to a great start. You may also want to offer promotions or find a local skateboarder to sponsor to garner attention for your skate shop.